About SoftTrek Digital Drive
Who We Are
SoftTrek Digital Drive was founded on a single vision: to empower automotive dealerships with cutting-edge digital solutions that fuel real growth. With our roots deep in both technology and the automotive industry, we combine insightful strategy, technical excellence, and hands-on dealership knowledge.
Our Mission
To drive dealership success through innovation, transparency, and partnership, helping our clients build strong brands, efficient teams, and loyal customer bases.
Our Values
- Integrity in every relationship and recommendation
- Continuous learning and market adaptation
- Data-driven strategies that deliver measurable results
- Genuine partnership and local commitment
- Simplicity and clarity in every solution
What Sets Us Apart
Automotive Specialization
Unlike generalist agencies, our focus on dealerships means every campaign is backed by industry insight and real-world experience.
Hands-On Support
From digital launches to ongoing optimization, our consultants become an extension of your team for seamless execution.
Certified & Awarded
Our team includes Google Ads and Analytics certified professionals and has been recognized as a top automotive agency in the APAC region.
Meet Our Experts
Sophie Turnbull
General Manager — 10+ years leading digital transformation for major dealership groups.
Adam Nguyen
Head of Strategy — Automotive data specialist and guest speaker at Digital Dealer Conferences.
Grace Lim
Lead Account Partner — Recognized for her relentless focus on client ROI and local market growth.
Want to work with genuine experts in digital dealership success?
Connect With Our Team